From a performance network to a full-stack creator scaling agency. We turn rented attention into owned empires.
We strive towards a simple but ambitious mission: to reform the creator economy by offering world-class management rooted in experience and real-life application, at a fraction of the cost of traditional talent agencies.
Every campaign we produce must adhere to our exacting standards, and our commitment to creators is unparalleled with direct contact to brand owners and a thriving performance community.
Earny was founded by Victor Soko, an entrepreneur and developer, and has been responsible for the monetization and careers of highly-driven creators across South Africa and the globe.
Initially specialising in performance marketing and UGC, Earny has expanded its infrastructure to support careers in a wide variety of disciplines including talent management, brand incubation, and eCommerce fulfillment.
Today, Earny operates as a full-stack growth partner, managing internal brands like LGND, goosedrop, and LUCEN, while empowering creators to finally own their audience.
We don't guess. Every campaign, hook, and brand pitch is backed by rigid internal CreativeOps data to ensure maximum conversion.
Traditional agencies take massive cuts while doing minimal work. Our 40% rev-split and incubation pipelines ensure creators get paid what they are actually worth.
Affiliate marketing is just the beginning. Our end goal is to transition our top performers from selling our products, to launching and scaling their own.