Independent thinking. Connected e-commerce.Johannesburg, South Africa
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Your e-commerce growth partner

Big ambition.
Better business.
Built together.

From your first storefront to your next stage of growth. We bring your brand, Shopify store, sourcing and marketing together.

Let’s build your next chapterStart the free masterclass
Free ecommerce lessons with Victor Soko · No payment details needed
Strategy through to executionBased in South Africa
A thoughtfully arranged ecommerce workspace with a laptop, products and packagingGOOD BUSINESS STARTS HERE.
THE EARNY APPROACHOne partner. The whole picture.
e.
FREE MASTERCLASS / WITH VICTOR SOKO

Your first real step.
On us.

Build your ecommerce foundation with practical lessons, scored quizzes and a community to learn alongside.

R0 to join90 lessons availableA 90-day roadmap
Start learning for freeExplore the curriculum
No card needed. Learn at your pace, from day 1 to day 90.

The platforms behind
your next chapter

Connected by design

All the moving parts.
One clear direction.

We connect the creative, technical and operational sides of your business.

01

Shopify development

Custom Liquid sections, considered layouts and a shopping experience that works beautifully on every screen.

Explore service
02

Brand strategy

A clear visual identity that connects your products, your storefront and everything your customers see.

Explore service
03

Product sourcing

Connect your store to local and international suppliers, with a supply chain planned around your products.

Explore service
04

Paid marketing

TikTok and Meta campaigns built around your offer, with clear creative direction and room to learn.

Explore service
The work behind the work

Considered details.
Useful outcomes.

Built for the people running your business, as well as the people buying from it.

01 / CONSISTENCY

A brand that belongs together.

A visual system that carries from your first impression to the checkout.

02 / EXPERIENCE

Made for real screens.

Readable product pages, considered navigation and layouts that adapt to mobile.

03 / HANDOVER

Clarity after the launch.

An agreed handover, access to your assets and a clear view of the next priorities.

See what you receive
Inside the work

See the thinking.
Then the build.

Explore the Earny redesign, storefront wireframes and the numbers we would use to evaluate a change.

Explore the showcase
earny.co.za · rebuilt structure
earny.Services · Showcase · PricingLet’s talk
YOUR E-COMMERCE PARTNERBig ambition.
Built together.
Book a callExplore services
Brand & commerce
Hero image
PLATFORMS & CAPABILITIES
Shopify
Brand
Sourcing
Marketing
Discovery → Build → Launch
Launchpad
Scope + estimate
Growth Engine
Scope + estimate
Scale Partner
Scope + estimate
Founder · FAQs · Clear next step
A clearer view of progress

Know the numbers.
Build with purpose.

From a stronger storefront to a more useful sales record. See the work, understand the context and choose your next step.

ILLUSTRATIVE ZAR SCENARIO · NOT CLIENT RESULTS
Monthly revenueR18,00040 orders × R450
Store visits2,000Sample traffic
Conversion rate2%40 orders / 2,000 visits
Average order valueR450Revenue / orders

Numbers with context.
Decisions with direction.

Explore how traffic, conversion and order value connect. Revenue is not profit; costs, returns and taxes still matter.

Explore the conversion model
EXAMPLE REVENUE TREND · ZAR
Illustrative monthly revenue trendSample monthly revenues: R6,000, R9,000, R12,000 and R18,000. This is an illustration, not measured Earny or client performance.R20kR15kR10kR5kR0M1M2M3M4

A trend worth understanding.

Track your own sales in the classroom. Share selected progress only when you choose to.

Open the sales tracker
LEARN THE WORK

30 practical days.
A foundation you can use.

Detailed lessons, real activities, 150 daily quiz questions and four checkpoint tests. Build the skills behind the storefront.

Explore the free masterclass
EXAMPLE MILESTONES
Sample checked.One assumption replaced with evidence.
Store reviewed.A clearer mobile shopping journey.
First step shared.A community that understands the work.

Small wins.
Shared momentum.

Post a lesson learned, celebrate progress and connect with other builders inside Earny.

Meet the community
FROM INSIGHT TO ACTION

Your next move,
with a clearer plan.

Bring your store, brand and marketing questions together. Get an agreed scope for practical support from Earny.

See how we can help
A clear way forward

Less back-and-forth.
More moving forward.

From the first conversation to the next milestone, you’ll know what we’re building and why.

See how we work
01

First, we understand.

Your business, your customers and where you want to go. We define the scope before we touch the build.

02

Then, we build the foundation.

Brand, storefront and sourcing come together in one considered e-commerce experience.

03

Next, we move forward.

Launch with a clear plan for your marketing, ongoing priorities and the next stage of your business.

The right starting point

Ambition, meet a plan.

Three ways to work together.
A clear scope before we start.

There’s more on the other side. Hover over a card on desktop. Tap a card on mobile. You can also use the explore button.

01 / START STRONG

The Launchpad

For a new brand ready to get the essentials right.

R3,500 – R13,000

Project estimate · ZAR

  • Basic Shopify setup
  • Brand consultation
  • Sourcing foundation
Discuss this package
A CLOSER LOOK / 01

The Launchpad

2–3 weeksestimated

Your storefront

A Shopify foundation with core pages, navigation and product presentation.

Your starting point

Brand consultation and a sourcing direction for your first collection.

What we’ll need

Your product details, brand assets and Shopify collaborator access.

Explore the estimated timelineDiscuss this package
MOST POPULAR / BUILD MOMENTUM

The Growth Engine

For a brand that needs a more complete growth foundation.

R15,000 – R35,000

Project estimate · ZAR

  • Custom web development
  • Full brand creation
  • Advanced logistics
  • Marketing starter kit
Discuss this package
A CLOSER LOOK / 02

The Growth Engine

4–6 weeksestimated

Your identity

A visual direction carried through a custom storefront and brand assets.

Your operation

A logistics plan and marketing starter kit, scoped around your launch.

What we’ll need

Your existing store or product range, positioning and key integrations.

Explore the estimated timelineDiscuss this package
03 / THINK BIGGER

The Scale Partner

For an established business ready for a full transformation.

R45,000+

Project estimate · ZAR

  • Complete brand overhaul
  • Premium bespoke development
  • Complex automations
  • Full advertising suite
Discuss this package
A CLOSER LOOK / 03

The Scale Partner

6–10+ weeksestimated

Your build

A bespoke storefront and brand overhaul shaped around a detailed discovery.

Your systems

Automation and advertising requirements mapped into an agreed implementation plan.

What we’ll need

Access to your current stack, performance context and decision-makers.

Explore the estimated timelineDiscuss this package

Timelines are indicative planning ranges, not delivery commitments. Your proposal confirms scope, start date, payment schedule, third-party costs and ongoing fees. Platform subscriptions and ad spend are budgeted separately.

Space for good work

A plan you can
put on the calendar.

Indicative project ranges, from an agreed start date. We confirm your schedule after discovery.

Launchpad2–3 weeksEstimated project windowGrowth Engine4–6 weeksEstimated project windowScale Partner6–10+ weeksEstimated project window
Explore milestones and dependencies
Victor, founder of Earny
VictorYour partner at Earny
A partner, not another platform

Someone who sees
the whole picture.

A good-looking store is only one part of the business. Your brand, suppliers, technology and marketing need to work together.

I’m Victor. I specialise in Shopify development, dropshipping infrastructure and e-commerce brand architecture. Earny brings those pieces together, so you can focus on building your business.

More about Earny
Good questions

A little clarity
before we start.

Can you work on my existing Shopify store?

Yes. We can discuss improvements to your current theme, custom sections, mobile experience and store structure. Your discovery call helps establish what to keep and what needs rebuilding.

Do you work with businesses outside South Africa?

Earny is based in Johannesburg and works with local and international sourcing infrastructure. Book a call to discuss your market, time zone and project requirements.

What happens on the discovery call?

We talk through your business, current store or idea, the challenges you face and your goals. From there, we define the right scope and prepare a project proposal.

How long will my project take?

The timeline depends on the scope, integrations and content needed. We agree milestones in your proposal before work starts, so you know what to expect.

Are ad spend and Shopify fees included?

Package prices describe the agency project. Ask for a written breakdown of ad spend, Shopify subscriptions, paid apps and ongoing management before you commit.

Do you guarantee sales or a return on ad spend?

No. Results depend on your offer, pricing, market, budget and many other factors. We focus on a well-built store, clear execution and an agreed plan for testing and improvement.

Launch essentials

Ready is a checklist.
Not a guess.

Check the details that are easy to miss: product content, payments, shipping and the full mobile journey.

Open your launch checklist

Big plans?
Let’s make them tangible.

Tell us where you are. We’ll work out what comes next.

Book a discovery call
EARNY FOR BUSINESS

Your knowledge deserves a classroom of its own.

Create courses, invite your learners and follow their progress in your own business workspace. One Earny login. Your own academy.

Explore Earny for Business
RESEARCH & BLOGS

A little perspective.
A better next step.

Practical thinking on ecommerce in South Africa, Shopify development and teaching what you know. From your first store to your own business academy.

Explore Research & Blogs